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Do You Need a Tablet Strategy?
With the increasing popularity of mobile devices beyond the smartphone, marketers may wonder if they need a tablet strategy in addition to their existing approach to mobile. The answer is: Yes and No....
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Anticipation of Innovation on Retail and Lifestyles
Historic Boston with its monuments, cobblestones and charm provides on poignant backdrop to the forward-thinking spectacle that is the 2011 Shop.org Annual Summit. Hundreds of retailers pack the...
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Preparing for Black Friday 2011
It’s almost turkey time, which means Black Friday is just around the corner. This year more and more retailers are planning to begin their Black Friday sales on earlier (maybe to give you a chance to...
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A Closer Look at Some Mobile Advice
In the recent issue of Integrated Solutions for Retailers, Frederick’s of Hollywood is profiled with their approach to mobile and ecommerce. It’s worth reading. But when you dig deeper into the...
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Online Retail Forecast is Sunny
I find it interesting how consumers, who just a few years ago were afraid to type a card number into a computer, are now embracing the eCommerce like never before. On Monday, Forrester Research Inc....
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Smarter Marketing with Digital Intelligence
In the coming months, it’s the data that will make the difference, especially when it’s applied to marketing activity across channels. While enterprise-sized corporations wrestle with internal issues...
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Taking a “Life Approach” to Retail Marketing
Many marketing prognosticators and analysts have shared the view that interactive marketing will intensify the focus on the wants, needs, demands of each consumer as an individual – not as groups....
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Useful Stats for the Holiday Shopping Season
Black Friday and the holiday shopping season will be here before we know it. (39 days for those keeping track.) To help you get in the holiday spirit (if you’re not already there), I want to share a...
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Customer Targeting is for the Dogs
These days, pets are treated more like children than animals. With the pet industry growing more and more each year (expected to be $53 billion in 2012) not only is the opportunity to target pet owners...
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Interesting Things from This Week – July 12, 2013
1. Online Behavior – Some new research reveals 45% of consumers aged 18-35 spent an hour each day online checking out retail-oriented sites. Interestingly, men were more likely than women to spend an...
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